+32%
Conversion rate
+18%
Average order value
−41%
Mobile load time
14
Tests run in 90 days
The challenge
A five-year-old theme carrying eleven apps, a product page that pushed the price below the fold on mobile, and a merchandising team that needed a developer for every campaign change. Traffic was healthy and growing; conversion had been flat for six quarters.
What we did
- 01Rebuilt the theme on Online Store 2.0 with sections and metafields the merchandising team controls directly.
- 02Redesigned the product page mobile-first: price and variant selection above the fold, sticky add-to-cart, size guidance inline.
- 03Removed four apps by moving their logic into native Shopify features, cutting 380KB from the critical path.
- 04Ran a 90-day testing programme across PDP, collection filtering and cart, shipping the winners into the theme.
"[TESTIMONIAL — one specific outcome, in the client’s own words.]"
The result
Measured against the same quarter of the previous year on comparable traffic: conversion rate up 32%, average order value up 18%, mobile load time down 41%. The merchandising team now ships campaign pages without a developer, and the testing programme continues on retainer.
