Where the money actually goes.
Every store leaks at a different step. We instrument the whole path, size each drop-off in dollars, and start with the one worth the most.
Numbers below are illustrative until we plug in your analytics.
Research, test, keep what wins.
Instrument
Analytics, events and replay set up so the numbers can be trusted.
Diagnose
Quant plus qual: where they drop, and what they say about why.
Prioritise
Each idea sized by revenue impact, confidence and effort.
Test
A/B tests run to significance, not stopped early because it looks good.
Compound
Winners shipped into the theme, losers documented so nobody retries them.
What a CRO retainer includes.
Monthly test cycle
Two to four experiments a month depending on traffic, with a written readout on each.
Revenue reporting
A single dashboard showing conversion rate, AOV and the cumulative lift from shipped winners.
Build capacity
Development time bundled in — winning variants ship, they do not sit in a backlog.
Before you ask.
How much traffic do we need to test?
Roughly 10,000 sessions and 250 orders a month makes A/B testing meaningful. Below that we use research, best practice and before-and-after measurement.
How fast will we see a result?
The first research readout takes about three weeks. Test results depend on your traffic — most reach significance in two to four weeks.
What if a test loses?
Roughly half do. That is the point — you learn what your customers do not want without permanently shipping it.