Notes from inside the builds.

What we learn running Shopify stores — testing results, platform changes and the things we would do differently. Written by the people doing the work.

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Featured

The four Shopify apps most stores can delete this quarter

Native metafields, Functions and bundles now cover what three or four paid apps used to. Here is how to audit yours, what to replace first, and the load time you get back.

[DATE] · 8 min read

CRO

What 14 PDP tests taught us about price placement

Across a year of product page tests, one change moved the number more reliably than anything else — and it was not the button colour.

[DATE] · 6 min read

Development

Metafields as a content model, not a dumping ground

A schema your merchandisers understand is worth more than a clever one. How we structure metafields on every build.

[DATE] · 7 min read

What AI product photography still gets wrong

Generated imagery is production-ready for lifestyle and campaign work, and still risky for anything a customer measures. Where the line sits.

[DATE] · 5 min read

Performance

Your Lighthouse score is lying to you

Lab scores and field data disagree for a reason. How to read real-user Core Web Vitals and what to fix first.

[DATE] · 6 min read

Migration

The redirect map is the migration

Everything else in a replatform can be fixed after launch. Losing your indexed URLs cannot.

[DATE] · 9 min read

Strategy

When headless is the wrong answer

Three questions that decide it, and the honest cost of the extra architecture.

[DATE] · 7 min read

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