Focus areas
What actually moves the numbers.
Speed work is rarely one big fix. It is a dozen small decisions about what loads, when, and whether it needed to load at all.
Largest Contentful Paint
Hero image sizing, preloading and font strategy so the first screen appears fast.
Script budget
Third-party tags audited, deferred or removed — with the marketing team in the room.
Image pipeline
Correct formats, responsive sizes and lazy loading below the fold.
Theme code
Liquid loops, unused CSS and render-blocking JS cleaned out of the critical path.
Peak readiness
Load rehearsal, cache behaviour and a plan for the traffic spike you are hoping for.
Monitoring
Field data tracked continuously, so a regression is caught in days, not quarters.