Deliverables
What you get.
UX research
Session replay, heatmaps, on-site polls and a shortlist of what is actually blocking purchase.
Information architecture
Navigation, collection structure and filtering that match how your catalogue is really browsed.
Design system
Type, colour, spacing and components in Figma, mapped one-to-one to Shopify sections.
Key templates
Home, collection, PDP, cart and checkout-adjacent pages designed mobile-first.
Content design
Product copy structure, size and shipping guidance, and the trust content that closes doubt.
Accessibility
Contrast, focus states, keyboard paths and screen-reader labels checked against WCAG AA.